What we did



Lets Build NSW



Lets Build NSW

A major government construction contractor operating on projects in the education and housing sectors in NSW. With a desire to expand their business

With growth comes the need to realign the brand with the future goals and direction of the business.

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Social Loop identified that there was a shortfall in the previous branding and messaging of Lets Build NSW. We sought to create a stronger brand identity that better represented the current and future direction of the business. This encompassed a full rebrand, website design, graphic design work as well as other digital and physical marketing assets.

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The Team at Social Loop has been exceptional. Their response time is the best in the industry and the work is without fault. It has been a pleasure putting my branding in the hands of Social Loop, it’s been hassle-free, prompt, and exceeded all creative expectations.
D Kilbarda (Director)
Lets Build NSW

Our approach

We utilised bold and authoritative typography sets along with a simple and strong logo design to define the rebrand. The evolution of new colour palettes in collaboration with client, allowed us to arrive at the finished product that not only suited the new brand but also met client expectations. We then created clean design features that were built out into the digital assets and finally into the website. This resulted in a new redefined position for Lets Build NSW as a trustworthy, market leading construction contractor in a local context.
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We created brand guidelines, colour palettes, typography sets, logos and other branding assets.

Web Design

We designed and delivered a website solution with custom interactions and illustrations to create an engaging digital experience.

Brand Strategy

We produced a unique brand strategy to allow the business to grow and become a market leader in the industry.


We developed copy that fits the brand guidelines and that was relatable to better interact with audiences across all digital channels.
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