What we did

Content

Client

Salvador Coffee

Completion

3.15.2021

Salvador Coffee

An artesian coffee roaster, renowned for excellence in espresso blends, with a strong following in cafes throughout Sydney. Salvador brings the highest grade beans from around the world to be roasted in small batches.

Turning a local brand into a brand of national significance in a saturated industry is no easy feat. A cohesive effort into developing a dedicated online sales funnel in combination with a strong brand and social strategy has allowed Social Loop to take Salvador Coffee to the next level.

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Salvador Coffee roasts some of the best coffee in Australia and its was time to make it known. With no online store and little marketing presence beyond local knowledge and word of mouth, we developed a game plan to gain more customers and develop brand engagement.


Creating a functional, yet aesthetic website in combination with an authentic social strategy has seen wide-scale brand recognition and sales growth. Ongoing content shoots develop and tell the story of the Salvador Coffee journey and process, enabling audiences to connect deeply with the brand.

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"Social Loop has been instrumental in transforming Salvador Coffee into an online business with a growing community of fans. Highly recommend!."
Marcio Brito
Salvador Coffee

Our approach

Salvador Coffee wanted audiences to find their brand and be able to purchase barista standard coffee at home. We first developed a website that maximised conversions and developed long-term customers through a subscription model. We then utilised an effective content strategy on Instagram & Facebook to target consumer audiences.
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01

E-commerce Web Design

We designed and delivered a custom Shopify website solution to maximise sales and increase customer retention.
02

Content Creation

We created photo and video content that reflected the core pillars of the brand to engage with the target audience.
03

Community Enngagement

We engaged with communities on various social media platforms to better understand and interact with our clients customers.
04

Copywriting

We developed copy that fits the brand guidelines and that was relatable to better interact with audiences across all digital channels.
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